What Is Email Marketing
You will come across several different email marketing providers online helping your business grow. But before you look for some good email provider, let us first give you a brief introduction to what email marketing is. Well basically, email marketing conveys a commercial message to a number or a group of people through emails. Email marketing includes different advertisements, request businesses, donations or solicit sales and above all, means to build trust or spread brand awareness just as Wikipedia says:
” the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately”
Now since the meaning is clear, we introduce the online email marketing provider, Aweber. With Aweber’s membership, you are allowed to create lists, export/import existing emails, email broadcasts and create autoresponder for the emails. Awerber comes up with amazing offers and easy-to-use interfaces. So let’s go in depth and understand Aweber more:
Potential Aweber Users?
It is well understood by now that anyone who owns an online business needs to create/maintain for their business an email list. People usually don’t expect to have a huge list at first but it’s always good to try starting making list early. So, in a nutshell, Aweber is for anyone who is interest in making money online because many online marketers require tools through which they can promote their services or send out affiliate links.
What does Aweber Do?
Aweber is an email autoresponder service. Aweber collects emails the way you direct it to do so and it will then collect and send out emails ads that you created to your desired list.
Let’s show you a broader clearer picture: If you have a business that revolves around article writing and proofreading so with Aweber, you will need to create a list of people you think as potential customers. Afterwards, you can create follow up email messages that you send out on your desired day(s). This can obviously be done manually where you enter each email address separately but to avoid wasting time, marketers use autoresponders.
Obviously, it’s never too late to make a massive list and send out your services.
- Setting up a signup form: Aweber takes care of your mind when providing a sign up form and hence makes this quite user friendly. Secondly, there are video guides available for your ease. And in case, you still need extra help, their live support is just a click away!
- Emails and their Broadcasting: Aweber allows you to make personalized emails where you can add your signature and much more. Moreover, it also allows you to modify the sign up forms with different templates provided or you can always make your own unique one.
It allows you to import or export emails you collected previously or during the current membership. Then comes broadcasting: not only you can send out your created email ad to your list, but it also lets you send it at specific times.
- It keeps record of number of people opening the email and also the clicks on the links incorporated in the email message.
Pricing: Aweber lets you start for free for 30 days! And then $19 monthly for the monthly plan. The quarterly and annual plans have higher prices.
- Subscribers: Number of subscribers allowed differ from plan to plan.
Aweber is very user friendly, providing great customer support and loads of tutorials. If we talk about statistics and tracking, it’s more like ‘everything in one place’. It shows spam score which helps you change emails (by removing links from the email message or rephrasing the emails) and last but not the least, creates and broadcasts emails to many different lists. The only drawback is there are no free accounts available. Click here to visit Aweber Email Auto Responder.
Since you have learned about email marketing in this article, why not learn about email hosting on our email hosting page.