High quality backlinks are essential to ensure that your website is ranked high in the search engine result pages. The links should be built in an efficient manner. Internet marketers and website owners need to be in possession of a wide array of tools to enhance the performance of their website. Backlinks and forward links should come from authentic sources. The links created by third parties should be validated. A trustworthy backlink checker is essential to evaluating the millions of links directed to your website. Search engines crawl through these links and penalize the website if unfair means have been employed to get them. On the contrary, if backlinks have been created with websites that are not relevant to yours, eventually, the ranking of your website is adversely affected. So, it is of paramount importance that links are built in a structured manner.
Backlink Checker will verify all the backlinks to your website in an efficient manner. Search engines need to be convinced that the links created are not spam and actually add great value to your website. This utility displays the number of backlinks in accordance with Alexa, Google and Bing once you give it the desired URL. This tool is available free of cost and assists internet marketers in evaluating the backlinks. You can check out the Alexa Page Ranker and Moz Ranking to determine the position of your website in the search engine result pages.
If you are familiar with the strengths and weaknesses of your website, it will help you forge a reliable strategy to promote your website and stand prominent among the crowd. It is important that you employ white hat techniques to avoid being penalized by search engines. Backlinks emanating from authentic and relevant websites enhance the reliability, performance and ranking of your website.